The formation of marketing strategies specific to the needs of the school and its programs
Recruitment of students through various means:
Direct and indirect recruitment at fairs and student meetings
School visits
A network of reliable agents
Agent mentorship (helping agents grow and meet the specific needs of Canadian Institutions for whom they recruit)
Setting up overseas offices (for example, two for the University of New Brunswick in Africa and India)
The preparation of promotional materials for print and online advertising (multi-media)
Representation at educational fairs overseas
Facilitating visitors from universities (professors, Deans) who conduct outreach through guest workshops and lectures, and engage directly with prospective applicants (arrival to departure planning from hotel to flights to events)
Working closely with Recruitment departments at the universities and colleges represented (Registrar’s Office, Offices of Undergraduate and/or Graduate Recruitment)
Working collaboratively with other agencies based in Canada such as Ignite Globally and Henniger International to build market presence and strategy
Building relationships with foreign partners and overseas schools
Meeting with Canadian High Commission representatives around the world to support Canadian education initiatives
Print services (as needed) locally
Travel planning and booking for global and regional recruitment drives multiple times per year