Global Reach
As we continue to broaden our international footprint, Illume's presence in key source markets is strategically positioned to attract top-tier talent from around the world. Our global network, deep market insights, and commitment to excellence ensure that we deliver not just numbers, but students who are aligned with the academic and cultural values of the institutions we represent.
Sub-Saharan Africa
As one of the fastest-growing youth populations globally, Sub-Saharan Africa is a high-potential market for international education. However, financial constraints, visa accessibility, and institutional awareness often pose challenges to student recruitment. Illume bridges this gap by delivering market-specific solutions, including scholarship promotion strategies, government and institutional partnerships, and high-impact recruitment campaigns. Our in-depth understanding of regional dynamics enables us to craft tailored engagement models that resonate with students, parents, and key decision-makers. By establishing a robust institutional footprint in Africa, we empower our partners to attract and enroll top-tier talent from the region.
Regional Manager:Yetunde Pereira
An expert in student recruitment and local partnerships across African markets, Yetunde enhances Illume’s outreach by connecting institutions with the continent’s dynamic, young talent pool.
MENA (Middle East and North Africa)
The MENA region continues to be a crucial source of international students, with strong government-backed scholarships and a deep-rooted emphasis on global education. However, successfully engaging this market requires institutions to navigate distinct socio-economic and regulatory landscapes. Illume provides unparalleled strategic guidance by aligning recruitment initiatives with regional policies, securing partnerships with government scholarship bodies, and implementing culturally attuned marketing campaigns. Our expertise extends to fostering relationships with top schools, universities, and agencies, ensuring that institutions not only gain visibility but also achieve measurable recruitment outcomes.
VP Global Sales:Duarte Dias
With extensive expertise in student recruitment and academic partnership building, Duarte Dias strengthens Illume’s impact in MENA by connecting institutions with a motivated and ambitious student base across the region.
Latin America
Latin America’s growing middle class and increasing demand for quality international education present significant opportunities for student recruitment. However, institutions must navigate diverse economic conditions, language barriers, and evolving regulatory landscapes to succeed in this market. Illume’s localized approach ensures that our partners establish a strong and authentic presence by leveraging our extensive in-country networks, culturally nuanced engagement strategies, and data-driven insights. From targeted digital outreach to personalized guidance for students and families, we help institutions connect meaningfully with prospective applicants, build trust, and optimize their recruitment efforts for sustainable success.
Regional Manager:Fernanda Averbach
An experienced leader in Latin American student recruitment, Fernanda Averbach expands Illume’s reach by fostering partnerships that connect institutions with the region’s diverse and highly motivated student population.
South Asia
South Asia remains a cornerstone of global student mobility, driven by ambitious learners seeking high-quality education and international career pathways. Yet, institutions must contend with intense competition, financial considerations, and evolving visa regulations to effectively engage this market. Illume delivers a competitive edge by offering bespoke recruitment strategies that integrate in-country student counseling, high-impact digital engagement, and strategic collaborations with education influencers. Our ability to anticipate market trends and adapt recruitment efforts accordingly enables institutions to attract, nurture, and convert high-caliber applicants into successful enrollments.
Regional Manager:Shivang Malik
With deep-rooted connections in South Asia study abroad community, Shivang Malik drives Illume’s initiatives by linking institutions with India’s vibrant and ambitious student market.
Southeast Asia
As one of the fastest-growing education markets, Southeast Asia presents immense recruitment potential, fueled by economic expansion and government-driven internationalization efforts. However, student preferences vary significantly across the region, necessitating a nuanced, localized approach. Illume excels in crafting region-specific engagement strategies, building strong local partnerships, and executing data-driven marketing campaigns that maximize student outreach. Our expertise in organizing dynamic recruitment events, both online and offline, ensures institutions establish a compelling presence, fostering long-term enrollment growth in key markets such as Vietnam, Indonesia, Thailand, and Malaysia.
Regional Manager:Nancy Doan
An expert in Southeast Asian markets, Nancy Doan enhances Illume’s presence by building strong local partnerships and connecting institutions with the region’s rapidly growing, motivated student community.
China
Despite evolving policies and shifting student preferences, China remains an essential pillar of international student recruitment. Institutions looking to maintain a competitive edge must navigate an increasingly digitalized landscape and adapt to the changing decision-making processes of Chinese students and families. Illume provides expert guidance in leveraging China-specific platforms such as WeChat, Zhihu, Xiaohongshu, and Bilibili, deploying influencer-driven engagement, and cultivating strategic alliances with premier high schools and agencies. Our ability to translate deep market intelligence into actionable recruitment strategies ensures institutions sustain strong brand positioning and achieve long-term enrollment success in China.
Director - Client Relations:Annie Li
With a strong background in international education and client relations, Annie Li leads Illume’s efforts in China, building strategic partnerships and connecting institutions with highly motivated students across Eastern Asia.
