Locally hired representatives embedded in your strategy—building brand visibility, fostering relationships, qualifying students, and driving enrolment year-round in key markets.
Agent Development
We identify, train, and manage education agents on your behalf, helping you build a high-performing network of trusted partners while maintaining brand consistency and compliance.
Application and Visa Support
Our team provides hands-on support to guide students and their families through every step of the application and visa process—improving conversion and reducing administrative burden for your admissions team.
Localized Marketing
We design and execute culturally relevant campaigns—using local language, platforms, and influencers—to increase brand awareness and engagement with students, families, and counselors in your target markets.
A Strategic Extension of Your Team
Our in-country model embeds experienced local representatives directly into your recruitment strategy. In-country representatives are formally contracted and trained professionals embedded in target regions, functioning as fully aligned extensions of an institution’s international office. They operate to defined KPIs, integrate into institutional CRM systems, and provide holistic recruitment support—from application readiness and visa counseling through to post‑offer conversion.Typical responsibilities include:
Representing the institution at fairs, school visits, and counsellor briefings
Managing and onboarding regional agent networks with quality assurance
Supporting application processes, documentation, and visa preparation
Engaging families, educational counsellors, and influencers
Running targeted webinars and yield‑focused campaigns
Facilitating institutional visits with pre‑trip preparation and debriefing
Delivering real‑time market intelligence and competitor insights
In-country representatives bring deep local knowledge, cultural fluency, and business development expertise that central travel‑to‑market teams cannot replicate. Their primary remuneration is salary‑based, underscoring their alignment to institutional goals over transactional placements.
Be the first to receive our upcoming guide on in-country representation — packed with strategies to grow and diversify enrolment.
Our in-country model embeds experienced local representatives directly into your recruitment strategy. In-country representatives are formally contracted and trained professionals embedded in target regions, functioning as fully aligned extensions of an institution’s international office. They operate to defined KPIs, integrate into institutional CRM systems, and provide holistic recruitment support—from application readiness and visa counseling through to post-offer conversion.Typical responsibilities include:
Representing the institution at fairs, school visits, and counsellor briefings
Managing and onboarding regional agent networks with quality assurance
Supporting application processes, documentation, and visa preparation
Engaging families, educational counsellors, and influencers
Running targeted webinars and yield-focused campaigns
Facilitating institutional visits with pre-trip preparation and debriefing
Delivering real-time market intelligence and competitor insights
Be the first to receive our upcoming guide on in-country representation — packed with strategies to grow and diversify enrolment.
A Strategic Extension of Your Team
Our in-country model embeds experienced local representatives directly into your recruitment strategy. In-country representatives are formally contracted and trained professionals embedded in target regions, functioning as fully aligned extensions of an institution’s international office. They operate to defined KPIs, integrate into institutional CRM systems, and provide holistic recruitment support—from application readiness and visa counseling through to post-offer conversion. Typical responsibilities include:
Representing the institution at fairs, school visits, and counsellor briefings
Managing and onboarding regional agent networks with quality assurance
Supporting application processes, documentation, and visa preparation
Engaging families, educational counsellors, and influencers
Running targeted webinars and yield‑focused campaigns
Facilitating institutional visits with pre‑trip preparation and debriefing
Delivering real‑time market intelligence and competitor insights
In-country representatives bring deep local knowledge, cultural fluency, and business development expertise that central travel-to-market teams cannot replicate. Their primary remuneration is salary-based, underscoring their alignment to institutional goals over transactional placements.
Be the first to receive our upcoming guide on in-country representation — packed with strategies to grow and diversify enrolment.
“Trent University is committed to diversification and outstanding services in our international program. Illume has established offices for us in Ghana and Kenya. They assist us with strategy, logistics and day to day operations. In India, Illume assists with recruitment and enrollment support and conversion. We view our Illume staff and colleagues as an integral part of our international team and a vital part of our recruitment success.”
CATH D’AMICO · DIRECTOR, TRENT INTERNATIONAL, PETERBOROUGH AND DURHAM ONTARIO
Unlocking Global Student Markets
FREE DOWNLOAD FOR U.S. COLLEGES & UNIVERSITIES
Today’s international recruitment landscape is more competitive—and more complex—than ever. Institutions are navigating shifting visa policies, rising student expectations, and increased pressure to diversify enrolment pipelines. This short guide offers practical, field-tested insights from Illume’s work supporting U.S. and Canadian colleges and universities.
You’ll learn how to:
Build ethical, resilient pipelines in key global markets
Reduce over-reliance on aggregators or single-country sourcing
Leverage in-country representation for sustainable growth
Align recruitment with institutional values and outcomes
We operate in 17+ high-potential student markets: 🇮🇳 India | 🇻🇳 Vietnam | 🇳🇬 Nigeria | 🇵🇭 Philippines | 🇨🇳 China | 🇧🇷 Brazil | 🇧🇩 Bangladesh | 🇬🇭 Ghana | 🇨🇴 Colombia | and more.
Experienced. Responsive. Mission-Aligned.
Illume is led by international education professionals with decades of experience in recruitment, marketing, compliance, and student services. Our goal is simple: help institutions grow sustainably by putting students — and strategy — first.
